Online Marketing is extremely important in the digital sphere. Understanding the best strategies is what we do and we do it well. SrsBsns has you covered when creating your perfect online marketing campaign.
What is SEO?
SEO refers to the various ways of making a website work better for search engines. Some types of SEO include:
· Getting a better ranking in search results from Google, Yahoo or Bing.
· Building links to the website which will drive traffic from other sites.
· Using keywords throughout all content on your site.
Since most users start their web browsing with a search engine, SEO can make an enormous impact on whether or not they find your site.
What are Google AdWords?
Google AdWords is the advertising program created by Google. The main goal of this program is to help advertisers reach their customers by training search engines to show their ads in useful places. These ads are called text-only ads, and they appear with organic search results on both desktop and mobile devices.
What should you include in your ads? Since the main goal of the text-only ads is to get people to click on them, it makes sense that they should be keyword-rich. In other words, use the same keywords that are already driving traffic to your website.
If you’re not sure what keywords people are using to find your blog, do a Google search for the phrase (in quotes) “keyword”. That will list all of the websites currently running Google AdWords ads with that term.
The Importance of Ranking
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results for organic search. There are many factors that affect SEO.
The way content is written and formatted, where links point to and which websites link back, and what keywords are used on each page can all affect how high a site appears in their respective search engine.
One of the most important aspects to consider when developing SEO practices is your website’s customer experience. Keeping users on your site and not clicking on competitors sites is key to success with SEO.
Paid Advertising and Google
The introduction of Google Ads has been a great opportunity for small to medium-sized businesses. Not only is it affordable but the customer base is generally much greater than what a small to medium-sized business can access in a physical store or office.
Furthermore, Google Ads has been around for many years and therefore has been very successful in establishing their name as an advertising network. There are also many other benefits to using Google ads such as having full control of your campaign and not having to worry about competing with larger companies for ad space.
Lastly, the cost of running a Google Ad campaign can be very low in comparison to traditional marketing media since the majority of the time, the ad will be served on a page that you have created yourself. This will allow you to not only save time and energy, but also cut costs in transitioning from traditional marketing methods to Internet-based marketing.