What Are Google AdWords?
Google AdWords is a form of advertising that uses search terms through Google’s search engine to show a web page first, or higher on the results page.
Do I Need Google Analytics?
Google Analytics are important when tracking traffic to your website and are important for both organic search and paid advertising. Without Analytics, tracking your ad campaigns’ success is almost impossible.
How Much Do Google Ads Cost?
Google Ads aren’t fixed in price and with every keyword, you have different markets and competitors. Basically, when advertising through Google, you only pay when someone clicks your ad, and with the price changing depending on the keywords you use, there is no fixed price.
What Is PPC?
PPC stands for Pay Per Click and it means you only pay when someone clicks your ad, and not when they see your ad. So you don’t waste money on displaying your advertisement.
What Are Display Ads?
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What Is Targeted Advertising?
Have you ever seen an advert for a clothing store after doing some online shopping? With targeted advertising you can choose your ideal market and show them your ads whilst avoiding users who aren’t interested.
How Long Does The Setup Take?
The time it takes to create a Google AdWords campaign varies based on what you’re looking for. Again, every campaign is different, and that can add extra time. The usual setup time takes anywhere from 3-5 days though based on a campaign with 4 ad groups.